Despite its flaws, The Bold Type is inherently entertaining


Three young women in a New York subway station don dazzling cocktail dresses and facial expressions of varying weariness and exhaustion. The brunette in the center- who is soon introduced as Jane Sloan (Katie Stevens) tugs her two friends by her side as they scooch up to the edge of the tracks. The whooshing sounds of an oncoming subway are heard; the subway approaches, and the three girls instinctively lean forward in anticipation. As the train zooms forward before them, each of the young women let out long, pent up screams of anguish.

The Bold Type insignia flashes on screen. And with that, The Bold Type has made its entrance.

While the opening scene of one of Freeform’s newest shows lives up to its title, the rest of the show falls into a slightly less bold, but still upbeat, rhythm. Jane is an up and coming writer for a Cosmopolitan-esque magazine by the name of Scarlet. Her two best friends, Kat Edison (Aisha Dee) and Sutton Brady (Meghann Fahy), work alongside her at the magazine– Kat as the social media director and Sutton as an assistant. The show centers around the trio’s respective personal and professional lives and how it all intertwines.

As a whole, the show follows the format of a typical, girl-driven drama: fashion-forward- to the point of wildly unrealistic- outfits; dialogues that constantly dance the line between lightly humorous and forced relatability; and every day theatrics and turmoil that surpass reality.

The aforementioned “forced relatability” not only plays a role in the script but also in the show’s clearly apparent desire to be modern. There are frequent incorporations of “modern” phrases or trends that never fail to play out as awkward. And more significantly- because Scarlet‘s brand is very much centered around it- there is a very heavy emphasis on feminism. This, in theory, is a very good thing. However, there are times when the constant rhetoric about feminism gets to be tiresome– mostly because this show tends to advocate for a faction of feminism that is more light and mainstream rather than meaningful and hard–hitting.

Nonetheless, I’m hooked. We all know Freeform shows are always addictingly entertaining, and The Bold Type is no exception. The cliches are a necessary evil for this genre, and this is not at all shocking coming from Freeform. In fact, I’d be disappointed if I were deprived of the tried cliches– I eat this stuff up. As for the feminism issue, it is a fault that can be endured. Though the feminism is sometimes overused and is often flawed in its virtues, I appreciate and enjoy seeing feminism incorporated so vibrantly on such a popular channel.

So if you’re ever in need of some mindless entertainment, The Bold Type‘s got your back.