This past week, one of the world’s most renowned musicians Kanye (Ye) West outed himself as a full-on supporter of Adolf Hitler.

West’s downward publicity spiral kicked off shortly after his divorce from socialite Kim Kardashian. West and Kardashian split up after marriage disagreements mostly involving West’s impulsive decisions and the inability for them both to raise their four children, North, Chicago, Saint, and Psalm together.

Shortly before the divorce, West released his eleventh studio album: Donda. The project was named after his late mother who passed away in late 2007. Since then, West has been struggling to cope with the passing of his mother.

During Donda’s rollout, West approached it with insanity and creativity; it was an album unlike anything he had ever produced. West rented out multiple sports stadiums just to simply produce the album while spending a hefty amount of money in the process, taking to his Instagram and Twitter accounts, West started to post and articulate things that seemed out of the blue, even for an artist that already had a reputation behind them.

After the divorce, West’s social media accounts appeared to take a controversial turn for the worse. West began publicly harassing Kardashian online for nearly everything that involved their children. But, after Kardashian began to date comedian Pete Davidson a few months after the divorce, West exploded into a fit of rage. 

West’s Instagram and Twitter accounts turned into outright slander pages against his former wife and the comedian. Davidson later came forth publicly on his social media accounts saying that West’s comments and attacks were detrimental to his mental health. Davidson’s honesty to the public eye turned many of West’s supporters around on the situation; they began to agree that this was unacceptable behavior on West’s behalf.

In the past few months, West has slowed down his social media rampage after backlash. In place of that, West started exploring his religion, claiming to have found God. West has started to focus on his children and legacy rather than anything else, to negative and positive reception.

On Oct. 25, 2022, however, West’s period of grace was abruptly halted after a social media campaign that led to West saying anti-Semitic phrases. Shortly thereafter, worldwide clothing brand Adidas cut ties with the artist. This caused West to lose half of all of his assets; if the world wasn’t already against him, it most certainly is now.

This past week, West’s chances to regain his reputation were brought down to close to none. West was a guest on a podcast episode of the Alex Jones Show. The show already hailed a controversial reputation, and with West simply stepping foot inside the studio, it quickly created negative reception.

West—on the absurd topic of Adolf Hilter—claimed that he was in support of Hitler, specifically his Nazi regime and members of it, saying that there were good aspects of Hitler.

After this, West’s career dove straight into the ground. Every company, brand, and public figure that seemed to have ties with him was quick to drop West completely. West was banned from virtually all social media platforms and websites and his crucial methods of making money besides art were exterminated.

Ye West’s career has hit a definite rock bottom at this point, coinciding with his impulsive and extreme actions toward the people around him and his anti-Semitic voice to the public.